Custom CBD products are perhaps the most important component of your brand’s identity. Unique CBD products will attract repeat customers who will not only love your product but recommend your brand to their friends, as well! Indeed, the best CBD products are those that include a branded twist and a reliable experience.
CBD Product Sales Trends
There is still ample room to get into the CBD space. In fact, a recent consumer poll found that 62 percent of people have never tried CBD despite overwhelming support for the industry. This suggests that there is a large untapped consumer market just waiting for the perfect reason to try CBD products. Of those that do consume CBD, most are women between 18 and 30 who predominantly choose topical and edible CBD products. Interestingly, 9 out of 10 pet owners claim that they would recommend CBD to support their pet’s health.
These CBD statistics are incredibly promising for hemp business owners and retailers. If you’re ready to carve your niche in the space, consider these consumer buying trends when developing your brand and product offerings. These tips can help.
Hemp Branding Basics
No matter how awesome your product is, you won’t be able to sell it to everyone. Instead, focus on a targeted audience by offering the precise products that they need. If your target demographic is young mothers, consider stocking your shelves with massage oils, personal care products, or energizing gel caps. If your target market is athletes, then kinesiology tape or muscle balm might be a better choice. Of course, generally speaking, CBD tinctures always sell well.
After deciding which products to feature in your store, you must find ways to differentiate your product from others on the market. The best way to do this is by custom-formulating your CBD products to fit your brand and business model. These unique, custom-formulated products
However, without the right resources, it can be difficult to fulfil large orders while maintaining consistent quality. As such, if you hope to scale, ensure you work with CBD product suppliers that can handle the fluctuating demand of your custom CBD products reliably and consistently.
Choosing a CBD Product Supplier
Once you’ve chosen a target audience and determined which products to offer them, you must find a CBD product supplier who can help. Remember, your goal is to grow, so you must select a CBD supply chain manager that can grow with you. Your supplier should have lengthy experience in the industry and a long list of satisfied customers. The company should have close ties with all links in the supply chain, ensuring they only engage with reputable, quality-first vendors.
Moreover, your CBD manufacturer should work with you to adopt your unique formulas for customized products. They should offer many CBD forms, including full-spectrum CBD oil, broad-spectrum CBD oil, and CBD isolate at minimum. Additionally, your custom CBD supplier should offer optional flavors and other plant elements to help boost product effectiveness.
Notably, VCM also offers nano CBD products.
Nano CBD is an extremely fine CBD molecule that absorbs into the bloodstream quicker than traditional CBD products. Consumers love nano CBD despite its slightly higher price tag because of its improved bioavailability and bioactivity. To clarify, bioavailability refers to a substance’s ability to absorb into the bloodstream, whereas bioactivity refers to the length of time the substance is active in the body. Nano products absorb quicker and last longer — and often have an extended shelf life, too.
Buy Custom CBD Products from VCM
VCM is proud to be a leading CBD product supplier. We offer white- and private-label CBD products, including an array of cannabinoid types and supplemental elements to help you develop custom CBD products. Our experts have well-established roots in the industry, whereby we’ve connected with the most reliable farms, manufacturers, and suppliers. We can handle your entire supply chain, from inception to delivery, to help you seemlessly run your unique CBD business.
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Abby is a freelance cannabis writer and Founder of Cannabis Content, a marketplace and training platform designed to connect cannabis creatives with businesses that need their services. Learn more at CannabisContent.net